16 Jun 11 10:22 pm
Title tags have SEO benefit if it contains your keywords. Although title tags might not be as important as they once were, it still helps in getting top rankings. Changing them is fine just as long as you keep your keywords on it. :)
Your title tag should read like an ad text headline (short and terse). They should have less than 12 words in length. It is recommended that you use your keyword phrase only once in a title tag so try to avoid repeating keywords unless you are trying to target a slightly different keyword phrase.
Google reads a maximum number of 70 characters in a title tag. Anything beyond that will not be counted as title tag content and will not be displayed in SERPs.
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