16 Jun 06
16 Jan 07 3:29 am
This is mostly for SEO purposes: I'd suggest you base your website around what people are wanting. Optimise your homepage for the main 2-3 keywords.
Then find 2nd tier keywords. These will be keywords that aren't as competitive, but don't have as high a search volume as the tier one. These are what your category pages should be about.
Your third tier will be about specific products or articles etc etc.
I suggest a thorough plan before you put your site together as you will save yourself a lot of time.
As far as siloing goes, watch Marks interview of Charles Heflin, he goes into more detail than I could here.
Fancy lettering on headers, I usually create these in photoshop, but if you don't know how to do this, you may way to consider having an elancer do them. You should get some graphics designed for $60 or so, depending on what you want, of course.