03 Apr 10 10:50 pm
The optin box generator is for embedding a newsletter sign up box within a page, which you might have on every page of your website on any pages that you wish to capture email addresses of potential leads.
You can see an example of this here: http://www.kingdomofpets.com/dogobedien ... ecrets.php
The pop-over generator pops up on specific pages you wish it too and can be delayed for a certain time (ie. if a visitor hits a page you might show it 45 seconds after they land on that page) and on another page you might show it immediately when they land on that page.
You can see an example of this here: http://www.salehoo.com/learn-more
(might have to wait a few seconds)
The 2nd option generally has a higher opt-in rate but should be used wisely so its not annoying to your potential customers.
You should also back it up with really good offer to give them reason to enter their email. I would only enter my email if I wanted whats on offer, not just because you say 'hey give me your email ....'
Hope that helps.