Joined: 25 Feb 11
06 Aug 13 12:39 pm
Too much advertising can is distracting to users. It might take them away from your site, and keep them from clicking on your affiliate offers. If you have banners or ads for the products you promote then make sure to keep them on only one or two parts of the site and not all over. Like I said, they can be distracting to users (to some, downright annoying!) so keep them to a minimum.
Google does look down on a site that has too many ads, particularly on the first/upper half of the site. This brought about the Penguin algo update which targeted sites with too much ads, among other things.
Hope that helps. Have a good day!