19 Jun 09
07 May 11 3:42 pm
Really I find that the people who fail to get benefit from social media is because they dont use them right. Social media takes a lot of really hard work to get right. I spend hours of my time chatting with people, socializing, and promoting other people's stuff. When I do promote my own stuff, I get a lot better response.
With social media, its not what you say about your site or your business that matters, its what others say. if you network with the bloggers in your niche, and promote their stuff, and you have a really high quality site, and they like your content, (which frankly this is the biggest place most affiliate sites FAIL) they will share your site with their readers.
If you just start promoting your links, and don't join the conversation, you won't get far.
Think of social media like going to a friends house where he is having a party. If you go in and start trying to sell people something at the party, people are going to either get pissed off, or just simply ignore you.
IF you go in and converse with people, and get to know them, then they will introduce you to their friends, and talk about you with other people in a positive way.
This is the same approach you should take to social media. you have to join the conversation and give a lot of value to the people there before you ask for anything in return. It becomes a hard balance to build those relationships but still promote your site, but if you invest time into it and really learn how it is done, you can build some really great authority quickly.