The self improvement or self help niche is one of affiliate marketing's evergreen niches. According to MarketData, the self improvement market was worth USD $9.8 billion industry in 2012. Despite the recession, they forecast a 6.1 percent yearly gain from 2012 to 2016. One of this market's sub-niches is self esteem.
Self esteem and self confidence are often used interchangeably, and prior to this article, I was using one to refer to the other too. As I have found out through this week's...Read more
When Internet marketing first came along, it completely changed the game and forced marketers to think about their audiences both online and offline. But, we have come a long, long way since then. The Internet is no longer something we connect to for 15 minutes at the end of the day to check a few emails. We’re connected all the time.
The proliferation of mobile phones has enabled 24/7 connectivity for the web. As consumers, this "always on" status greatly influences our purchase...Read more
Pay-per-click campaigns are often the fastest and most effective way to promote affiliate offers. They are generally affordable and can be targeted to reach the desired audience quite easily.
As the name suggests, you’re only paying when someone clicks on your ad, and since the ads are directed at consumers who are most likely to be interested already, PPC advertising usually helps you generate sales more effectively.
But (there’s always a but), when something seems this easy, there...Read more
Going forward, in 2014, where is the industry headed? Personally, I don’t think there are going to be any radical changes like enhanced campaigns. But, we are an industry in a constant state of flux, so learn to expect and accept change. Here are some of my PPC tips and what I think you can expect from...Read more
The recent polar vortex didn't affect where I live, but I still felt the change it brought to the weather. It was colder, much colder than usual, during early January, about the same time the polar vortex hit the US, Canada and Mexico. I saw the damage it caused in the news and in videos that circulated in social media. I began to wonder how people kept themselves warm under harsh conditions, and the fireplace came up. But then, I thought to myself, not everyone has a fireplace, and not...Read more