If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it's crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken.
So you're probably wondering, why am I talking about chicken? Because in Internet marketing, conversions are the eating of the chicken.
It's true that there are a lot of essential tasks to complete before you try...Read more
Link-building software is amazingly powerful when it comes to automating and streamlining your SEO campaigns.
But use it incorrectly or irresponsibly, and your site will drop from the rankings faster than the Titanic post-North Atlantic iceberg.
These programs can literally build tens of thousands of links in a week. But having tools like that is like having a loaded gun. Yes, you can hunt with it, but if you’re not careful you can also shoot yourself in the face!
Content, content, content! We all agree it’s important. We all agree it needs to be high quality. We all agree that whether you’re paying in time or money, the cost is high. So what do you do?
A common solution to this problem is outsourcing. Yes it costs money, but there are some options that are cheaper than others right? And at least that way you aren't spending all of your time trying to pull creativity out of nowhere...
Unfortunately, with outsourcing you’ll often find...Read more
In the digital content world, the worse thing you can do is plagiarize someone else’s work.
Not only are you stealing someone’s intellectual property and using it for your own gain, but you’re risking your site’s standings with Google and even legal action.
Just say “NO,” people!
But not all plagiarism is the work of evil content copiers twisting their mustaches and laughing maniacally in their super villain hideouts.
In fact, you could unintentionally be stealing digital...Read more
Site owners across the globe blow their noses noisily as they discover the obituary here. And then they don their black clothes and head out. The year is 2014, and this is the funeral of Google Authorship.
Many put time and effort making sure that rel=”author” was laced throughout their website. Each content page frosted with the name and picture of whoever had compiled all of those words into a coherent, informative blog post.
But in the words of the (once) famous boy band Five,...Read more