Using conversion tracking properly is what separates the advanced online marketers from the rest of the herd.
If you can fog up a mirror, you can set up an AdWords, Bing Ads or other pay-per-click (PPC) ad account, pick high-volume keywords and throw money at some campaigns. However, marketers and managers who track what that rush of visitors does once they get to a site become PPC champs.
If all you care about is how many visitors come to your site, this post isn’t for you. However,...Read more
As the need for search engine optimization professionals grows, there is a growing debate: Is it better to “learn from the trenches” or get formal training through some sort of SEO certification program?
While formal education isn't necessarily an indication of workplace competence, most employers have certain expectations in regard to knowledge, fields of study and practical application.
If you have a degree in chemistry, I can assume you have a strong understanding of the sciences...Read more
If you engage in content marketing, you have to walk a very fine line: Create content that search engines want to rank highly and that real people want to read (and act on).
Those who succeed at this balancing act can proudly wear their SEO writer badge and intimidate less Internet-savvy wordsmiths.
SEO writing requires an understanding of what search engines want to see in your content as well as what will help you achieve your ultimate goal. There’s no point in having a no. 1 ranking...Read more
As the Internet experience has evolved from one-way communication into a multi-directional venue for sharing content with friends, followers and the world, user-generated content has become an unstoppable force.
User-generated content (UGC) is simply media that is produced by the end users of any platform, network or website. It comes in many forms and is such a part of the online experience that most of us don’t give it a second thought.
Some of the most common examples of UGC...Read more
SEO is one of the most powerful methods to deliver the high-quality and highly targeted traffic that will grow your business by leaps and bounds.
But as anyone who has dipped their toes into the SEO pool knows, the moving parts, to-do lists and metrics you need to stay on top of to dominate the SEO game are almost endless. If you tried to do it all by hand, you’d spend all of your time on busy work and never be able to make any true progress.
That is where SEO tools come in. A solid...Read more