For a long time, SEO experts have believed that links from government (.gov) or educational (.edu) sites are worth their weight in gold. Educational and government institutions are unbiased, respected sources of information (more so than the average Joe.info) and so a link from them is a good sign that your site is also trustworthy.

So is this actually the case? Does a .gov or .edu backlink give you more “oomph” purely owing to the snazzy TLD? Or is this the internet equivalent of an old...

Continue Reading »

After months of testing, we're releasing our new Firefox SEO Toolbar.

Go here to install it: SEO Toolbar for Firefox

I have used a lot of different toolbars in my time, some good, some with a million and one bugs. The thing that I like about the new Affilorama Firefox SEO Toolbar is that it is simple.

It is there to perform a distinct few tasks and perform them well. And it doesn't have to take up extra space on your top toolbar, I like to go with the default setting where it fits nicely on...

Continue Reading »

Can PPC and SEO work together? You might be surprised at the answer to that question, particularly when you've most likely read so much about the differences between the two approaches. Actually PPC and SEO can be integrated effectively to help you build a better site.

PPC and SEO are different!

Before we start talking about how you can get PPC and SEO to make music together let's just confirm that the two are separate methods of attracting visitors. SEO focuses on building a lot of traffic...

Continue Reading »

It’s ironic that with so much written about duplicate content, we are beginning to see these articles running into the exact issue they discuss! Obviously, we don’t want to contribute to that. But what we do want to do is provide a simple overview of exactly what duplicate content is and how you can prevent it from reducing your chances of ranking well in your chosen niche.

Why is duplicate content an issue?

The duplicate content issue began as a rumor a few years ago when Google...

Continue Reading »

Alright, so the title sounds extreme but this wayward reference to a popular skating game from the 80s illustrates the point that backlinks are a vital part of your overall SEO strategy. Without them no amount of on-page search engine optimization will get your site ranking. In fact, some SEO experts claim that about 80% of your ranking is determined by backlinks to your site, and where those backlinks come from.

A little while back we talked about how authority sites were like...

Continue Reading »