The benefits of posting on the YO blog are not limited to gaining a quality link and a boost to your reputation. If you do it right, and use these SEO optimization tips, you’ll maximize the backlink benefits and increase the likelihood of that post being featured in the search engines and grabbing some free traffic.

Yes, it involves a little more effort on your part, but the payoff is more than worth it. Not to mention you’ll end up with a more focused article and increase your chance...

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How much thought do you put into choosing a domain name?

Surely it's the easy part of setting up a website, right?

You could be missing out on well-deserved traffic and not even know it if you haven't been savvy about choosing your domain name.  

So what can you do to make sure you're not sending your hard-earned traffic to someone else's website?

You need to put yourself in your customers' shoes. Say your fancied domain name out loud and see how many interpretations you can get out...

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Hi Everyone,

Today I'm writing about how to rank highly in MSN Bing.

Microsoft’s newest search engine, Bing, was first released in May 2009. With Bing, it seems like they’ve finally hit on something the public can get behind. This is a very pretty piece of tech. So, like the rest of the marketing community, I’ve been digging in and analysing how to rank highly in MSN Bing.

Not shockingly, the rankings for Bing versus Yahoo! or Google are not necessarily very different. The major differences...

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Hi guys,

We've got some more great news to share with you (well we're pretty excited about it anyway).

Our very own SEO and PPC software, Traffic Travis, has just hit the 100,000 download mark on CNet.com!

If you're not yet a user of Traffic Travis, you will probably be familiar with it as the software that Mark uses in many of his lessons.

Having been sitting at CNET's number 1 spot for free SEO software for quite some time now, and also boasting a 4.5 star Editor's review,...

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Have you ever found yourself passing over chances for building links to your site just because they are 'nofollow' links?

Time and again, we see people who have developed a case of tunnel vision - seeing only followed links as useful, and ignoring nofollow links altogether.

Come on, you know I'm right. I can hear your words echoing through the dark, narrow tunnel:

"I'm not going to waste my time creating links on sites with nofollow links, because it's not going to help my search...

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