Lesson UPDATED! What is Google page rank?
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One thing that generates a lot of discussion and, dare I say, something approaching superstition for internet marketers is PageRank - those little green pixels that appear in your Google toolbar giving your website a ranking out of ten. (If you haven't got a Google Toolbar you can get one from Google.) You'll see a lot of advice out there on how to boost your PageRank, a lot of bragging from high-PageRank sites and a lot of effort exerted by low-PageRank sites to try to raise their sites into these hallowed halls.
But does it actually matter in the long run?
First, let's take a basic look at what PageRank actually is. Back in the dim, dark ages of the internet, (1998), Google founders Sergey Brin and Larry Page presented an article at the World Wide Web Conference outlining a new way of analyzing websites based on their link relationships. They called this PageRank, and it is still at the basis of all Google's web search tools.
The idea is this:
If I link to your site, that is like...
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