Search Engine Optimization
Search engine optimization (SEO) is the general term for things you can do to make your website rank well in the "natural" or "organic" search engine results. Together with pay-per-click (PPC), this is one of the biggest methods affiliates employ to get visitors to their websites.
UPDATED!Master Plan SEO Strategies with Charles Heflin
Hello everybody and welcome back to Affilorama.com. I have a very special guest with me today, the founder of SEO 2020 and The Master Plan as you’ll find out about very shortly, Charles Heflin. Mark Ling: Welcome along Charles Heflin: Thank you very much for having me Mark; it’s a nice beautiful day in Austin, Texas. Siloing Mark Ling: Alright, let’s get to the nitty-gritty stuff. What we are interested in today is talking about Siloing and getting your site to have high search engine rankings (how it’s done). You’ve written a book called The Master Plan, which is a new generation of SEO. Would you just give people a bit of a step-by-step tutorial about what siloing is? Charles Heflin: Basically, a silo is something that we use in the United States (maybe in other places of the world too) to keep different types of grains separated fro... read more »
How to move your pages with 301 redirects
Imagine you've got a page on your website that has attracted a whole lot of good links, and is attracting a lot of traffic, but you need to move it to a different place on your website. What can you do? Obviously you don't want to delete the page and simply recreate it somewhere else... you'll lose all those great links and all that PageRank as well. The solution is the 301 redirect. This takes all traffic and links arriving at your old page and redirects them to the new page. Your links are safe, your pagerank is safe, and your visitors get to where they need to be. To make one, you just need to paste this piece of code into your .htaccess file (if you're using an Apache server, which you probably will be.) Make sure you've created your new page first! Redirect 301 /oldpage.html http://www.example.com/newpage.html Save this, upload, and your redirect should be in place! E... read more »
Robots.txt - Telling the search engines what they can and cannot index
So your site has made it into the search engines — you've got the Googlebot, Yahoo Slurp, MSNBot and a whole host of other spider-like creatures crawling through your site on a regular basis. People can now find your site by typing something into the search engines... although you probably won't be showing up on the front page for your best keywords just yet. But what if you've got sections of your website that you don't want indexed? Remember that search engine spiders basically just wander around the internet, following links and inputting whatever they find into their giant databases. If there's a link to the page... the spiders will index it. They don't know that those photos are strictly friends and family only, or that there are certain pages in your website that you'd really rather not have popping up in the search engine listings or being archived by that pesky internet ar... read more »
URL Canonicalization – To www or not to www?
Most people would consider www.example.com and example.com to be the same website. I don't know about you, but for me including "www" in web addresses is something I do when I'm feeling energetic, or when I've had a few coffees. I very rarely visit www.youtube.com, or www.google.com. It's youtube.com and google.com all the way for me. What most people don't realize is that an address with a WWW at the start is not the same as an address without a WWW. The WWW isn't an optional extra... it's an essential part of the address. This is why you'll sometimes type an address into your browser and get the smackdown of "this page doesn't exist", but if you add or remove the WWW the page suddenly springs back into existence. A lot of the time a web server will be configured so that it doesn't really matter what someone types in — they'll still get there. So it's not usually such a problem... read more »
How to get your website indexed
So you've built a great new website, and you've uploaded it onto your shiny new domain. Everything is looking good. You sit back and wait for the search engine spiders to come visiting, checking your web stats package every hour to see if there's been some activity... A question many affiliates ask is how to get the search engines crawling your website in the first place. Do you have to submit your site to the search engines? Can you just get some links to it and let nature take its course? Do you have to create a... (gulp) ... sitemap? Once you've done this once, you'll wonder what you were ever worried about. But for now, here are some ways to get your pages indexed in the search engines. 1) Get a link Search engine spiders are just basically tireless wanderers. They wander around the internet following links and seeing what they discover. Therefore the most straightforward way to ... read more »
Don't know where to start?
Suggested order to follow for seo lessons.
- SEO
- Affiliate Marketing SEO
- Top 6 on-page SEO factors
- On-page seo factors
- Beginners SEO
- What is pagerank
- Link building tips: Where to find links
- Advanced SEO Tips
- Master Plan SEO Strategies with Charles Heflin
- Sitemaps
- Getting backlinks for SEO
- SEO Competition Analysis
- How to get your website indexed
- URL Canonicalization – To www or not to www?
- Robots.txt - Telling the search engines what they can and cannot index
- How to move your pages with 301 redirects
