Email Marketing
Your burning questions answered
How effective is email marketing? Do I really need a newsletter? Can I just rewrite Elance content? How subtle should my promotions be? How long should my series last? In this lesson we answer your burning questions about newsletters.... read more »
The #1 newsletter strategy
In this lesson we're going to look at the #1 Newsletter strategy available to affiliates: the 6-part mini course. A 6-part mini course is essentially just 6 newsletters packed with as much value as you can possibly give. It's a strategy we have found to be highly effective, and we use it for many of our own products. What we've discovered is that we get more subscribers when we call our newsletter a '6-part mini course', rather than just a 'newsletter'. The reason for this is that a course sounds much more interesting, and more valuable, than a newsletter. We've all signed up to 'newsletters' that turn out to be dull and uninspiring, and personally, I think that people are fatigued by this term. On the other hand, a '6-part mini course' sounds manageable and effective. As we've talked about in other contexts, people do love to read a number because it gives them certainty. It's very ... read more »
Anatomy of a newsletter
In this lesson we'll be discovering how to structure your newsletter to ensure that it packs maximum punch! The first point I'd like to make is that good quality content is absolutely essential, especially in the first 10 newsletters that you send out. If people don't unsubscribe during the first 10, chances are, they never will. What we've found is that people tend to forgive you for the occasional low quality email if they've seen good quality from you in the past. The best way to establish a reputation for good quality information is to pack your first 10 newsletters full of value. Remember that you want people to actually open and read your newsletter! If it's not providing value, they're going to delete it with barely a glance. A word of warning here: although I've emphasized how profitable email marketing is, I should add that this assumes your newsletters are of a high quality!... read more »
Introduction to email marketing
Most internet marketers find that adding a newsletter series to their affiliate promotions automatically doubles their income. In this lesson we discuss why email marketing is so immensely profitable, and the different types of newsletters you can create.... read more »
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Suggested order to follow for marketing ideas lessons.
