Lesson Writing and Placing Yahoo Ads
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In this lesson we'll go step-by-step through the process of setting up pay-per-click ads using Yahoo Sponsored Search.
Before we get started, let's briefly run through the differences between Yahoo and Google pay-per-click.
Differences between Yahoo and Google Ad Networks
The main difference between Yahoo and Google is search volume. Yahoo gets less traffic so you'll usually find that you get fewer clicks compared to Google. That said, in some markets, such as dating, the conversion rate is significantly higher than Google and the cost per click is lower.
In terms of the ads themselves and the ad set-up process, Yahoo is now very similar to Google. There are only a couple of variations:
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Yahoo's content match advertising is limited. You can't pick the sites your ads are placed on and image ads aren't available.
Yahoo's geographic targeting is less flexible than Google's. You can only target one market per account, such as the United States & Canada or Japan, which can be a bit...
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