Lesson PPC Landing Pages
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Before we get started with this lesson on pay-per-click landing pages, make sure you've read or watched the lesson on quality score and the Google slap. It's essential that you have the background from that lesson so that this one makes sense!
A landing page is the page that your visitor arrives at after clicking on your AdWords ad. With the way AdWords is structured, it's possible to serve different landing pages for each ad you have running.
While it's not important that your landing pages are indexed by the search engines or search engine optimized, they do require a different kind of optimization: They need to be optimized to ensure the highest conversions possible. If you're spending $100 a day on getting visitors to your site, you at least want to be making $150 back.
There are a number of different tried and tested landing page models that work well for getting maximum conversions. We're going to look at four favorites.
The Single Product Review Landing Page
The name pretty...
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