Pay per Click

Pay-per-click (or PPC for short) is a type of online advertising where you only pay when somebody clicks on your advertisement. Together with search engine optimization (SEO), it's one of the major methods affiliates can use to get traffic to their websites.

PPC Interview with Amit Mehta

Meet Amit Mehta and Anik Singal from ppcclass2.com. Amit makes 2.4 million dollars per year from pay-per-click marketing. Listen to this great interview and boost your PPC campaigns!

Making Money with PPC

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Hey guys, I recently recorded this interview about how to make money from PPC with Amit Mehta and the response has been fantastic.

How to do Keyword Research:...

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In this lesson we will be covering 7 valuable techniques and tools to help you develop the best keywords for your niche.

What is PPC?

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In this lesson we give you the lowdown on this unique-to-the-Internet advertising model, how much it costs, the importance of keywords, and some secrets for getting the most from your campaign.

Networks Used by the Gurus

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In this lesson you'll learn about the Affiliate Networks used by Professional PPC Gurus - the affiliate networks they consider best to use to find profitable programs for pay-per-click.

Avoiding the Google Slap

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In 2006 there was a huge shake-up of Google's PPC system and a huge number of affiliates saw their businesses almost wiped out overnight. This lesson shows you why!

PPC Landing Pages

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Landing pages for PPC need to be optimized so that they make as much money as possible... otherwise you'll quickly find yourself spending more on advertising than you earn in affiliate commissions!

Writing and Placing Google Ads

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Google's AdWords is the monster of the PPC marketing world: it has the biggest PPC engine, and the fiercest competition! Today we show you how to use it!

Writing and Placing Yahoo Ads

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Yahoo's PPC operation isn't quite as big as Google's, but it can still be very profitable. In this lesson we show you how to set up an ad campaign with Yahoo Search Marketing.

Using Microsoft adCenter Ads

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Third in our series on the big PPC engines out there, this lesson covers setting up an ad campaign with Microsoft adCenter.

Conversion Tracking

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When you're paying good money for your traffic, it's pretty important that you keep track of which keywords, ads and landing pages give you the best results so you can focus your efforts (and money!)

Bonuses for Better Conversions

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The concept of the "free bonus when you make a purchase" is as old as the hills. See how Affiliate marketers use this technique to make their offers irresistible!

Alternative Sources of Traffic

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PPC doesn't start and end with Google, Yahoo and MSN; In this lesson we cover some more great sources of traffic (some paid, some not) that can deliver great results!