Lesson Understanding market interactions
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Ideally you want to find markets that are successful for both pay-per-click and SEO.
The question is – is it still worthwhile selling in a market where you can only make money with only one these methods?
Generally speaking, if you are making lots of money with pay-per-click you will also make good money with SEO.
However, the opposite isn’t always true.
For example, the website Haircutadvice.com ranks very highly in the search engines and receives lots of visitors, but it only profits from internal advertising. When we tested pay-per-click, the results were dismal!
It turns out that although there are thousands of people searching on hair cut keywords, they aren’t looking to buy. And this means they very rarely click on ads.
Nevertheless this website, which is largely made up of free content, still makes some money through CPA offers and Google Adsense, so it’s not all bad!
You might be wondering whether there is any way that you can predict this situation when researching...
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