Lesson UPDATED! How to write winning email subject lines that get opened!
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In this lesson you'll learn how to write winning email subject lines that get opened.
The first thing that all good subject lines need to do is dodge the spam blockers, and that involves cleansing them of words that will almost certainly guarantee filtering.
Some of the worst offenders include:
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And that's just a small portion. You can find comprehensive lists of words that tend to trigger the spam filters just by Googling "words blocked by email spam blockers".
Another thing that really gets spam filters into action is using all capitals. Super short subject headings also likely to get their attention too.
In our experience, not only are longer subject lines less likely to be picked up by spam filters, they also have better open rates! As a general rule, approximately 50 characters is a good...
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