I was talking to my friend Ben Shaffer last week about website conversion rates and he recommended that I check out a blog post by Rich Schefren which was all about ‘Billy May’s Marketing Magic’
Billy Mays was one of the greatest TV pitchmen ever, he was really good at taking a product that you didn’t know about and in a short 2 minute mini-informercial he’d get you picking up the phone and ordering it. He was amazing.
Unfortunately, died recently, so Rich Schefren decided...Read more
I’ve got a bee in my bonnet and I hope you’re not part of the group that’s causing it.
The subset of affiliate marketers I’m talking about are characterized by the following:
They want short cuts, things done fast, and reward with no effort.
Wouldn’t we all! But what really irks me is when they sniff at the thought of developing a relationship with subscribers to their email list or social media groups and ask:
“Can I actually sell through this channel, or is it for relationship...Read more
How do you get
more people to sign up to your newsletter?
I believe it boils down to one essential component and an optional ‘cherry on the top' that dictates whether your site visitors hit the exit button into Never Return Land, or sign up to your emails with the type of enthusiasm that I'm feeling now that the season in New Zealand has turned to Spring...
A season of new beginnings and hope where everything smells of daffodils - that is exactly the mindset you want to create for...
When I first started working in internet marketing, I hated it so much.
All these cheap strategies to gain and hold people's attentions... the long sales letters, the yellow highlighter, the "bonuses", and the "but wait... there's more!"
They all seemed so nasty, and so primitive. I'd come from a background in graphic design, psychology, and technical copywriting, on top of ten years experience as a web user. I thought, "I would SOOO never buy any of these products! It sounds like an...Read more
We had a great response to our last set of YouTube videos in which Mark answered questions that were submitted to us from email, Twitter and Facebook. Here is the latest video that has been posted to YouTube. If you want to receive all of our future Ask Mark and any other videos that we post, you should subscribe to the Affilorama YouTube Channel.
This weeks question from John: What is the best software to create...Read more