Hi everyone,

This morning I had the pleasure of interviewing Geno Prussakov. Geno is one of my personal favorite internet marketing bloggers, and also the senior editor for the Search Engine Marketing Journal for the affiliate marketing section. He is also well-known affiliate management expert, consultant, the author of two books A practical guide to affiliate marketingand Online Shopping through consumers' eyes and regularly speaks at many of the big affiliate and internet marketing...

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Whether you like it or not, writing is a key skill for any internet marketer. The most successful affiliates and internet millionaires are often the ones who have got writing for the web down to a fine art, crafting compelling articles and sales copy. And while you can use services like elance.com to outsource your writing, or use PLR (private label rights) articles (you can have a look at the Affilorama lesson on elance and PLR articles here), investment in improving your writing skills...

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The keys to a highly effective banner advertisement are:

#1: Good Ad Copy, Focus on Relevancy.

If someone is on a page on your website that contains an article about how to stop a dog from chewing, then your advertisement should be promoting something to do with a product that stops a dog from chewing... even if the product you are promoting is a generic dog training product. You should focus the content of your banner on the reason why the visitor is reading YOUR webpage, this will make...

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