Lesson UPDATED! What is PPC?
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Pay-per-click (PPC) is an advertising model unique to the internet, that's been around since about 2002.
A pay-per-click ad is a small, four line ad consisting of a headline, two short lines of text and URL. It doesn't contain graphics, color variations, music, or video – and you can't pay extra to get more space. Although they sound and look rather basic, pay-per-click ads are one of the most powerful ways of advertising today because they are so targeted.
Rather than just displaying to whoever happens to be in the vicinity, as with TV or billboard advertising, pay-per-click ads only display to people who have shown an active interest in the topic by either searching for information, or by going one step further and visiting a website. What that means is that the conversion rate of pay-per-click ads is much higher than other advertising models.
Another enormous benefit is that you only pay for the times when the ad gets clicked on. And while that doesn't necessarily mean that...
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