Lesson Conversion Tracking
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Conversion Tracking is the process of placing a small piece of code in your ad, landing page or thank you page to record the movements of your visitors. The recorded data can be used to find out what aspects of your advertising and website design are working and what ones aren't. Tracking allows you to test multiple ads, keywords, landing pages and offers and compare the results.
Why should you bother with tracking? Because simply knowing how many sales you are making isn't enough.
If you are spending a lot of money on a particular pay-per-click campaign or you've spent quite a few hours setting up what you hope is a killer email blast, then it's nothing less than basic business sense to use some sort of tracking to find out whether that time and money is paying off.
Let's say you start promoting a learn guitar product like Jamorama. After about a month, you can see that you are making on average, 10 sales a day. If you are making a profit, that's good. But what if you're not? At...
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