As an affiliate doing a bit of market research, competition is usually your friend. It means that there's money to be made in a market.
However, when it comes to search engine optimizing your site, it's a slightly different story. You need to be able to take a look at the competition that's out there and decide how good your chances are of ranking well for that keyword.
Many affiliates simply try entering their keyword into Google and seeing how many results they get. When they see this number reach the many millions they get discouraged. How can you beat millions of other sites to those top spaces?
Well, it may come as good news to you that this figure doesn't actually represent an awful lot. There are a bunch of other things you can do to see how tough it'll be to rank for a particular keyword.
This is the trick that most affiliates try, and when the 12,000,000 results for X-keyword hits them like a punch to the stomach, they ditch that keyword and look for...
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