Lesson The #1 newsletter strategy
In this lesson we're going to look at the #1 Newsletter strategy available to affiliates: the 6-part mini course.
A 6-part mini course is essentially just 6 newsletters packed with as much value as you can possibly give. It's a strategy we have found to be highly effective, and we use it for many of our own products. What we've discovered is that we get more subscribers when we call our newsletter a '6-part mini course', rather than just a 'newsletter'.
The reason for this is that a course sounds much more interesting, and more valuable, than a newsletter. We've all signed up to 'newsletters' that turn out to be dull and uninspiring, and personally, I think that people are fatigued by this term. On the other hand, a '6-part mini course' sounds manageable and effective. As we've talked about in other contexts, people do love to read a number because it gives them certainty.
It's very important that the 6-part course contains your best quality work. This is an extremely important...
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