Product reviews are one of the big mainstays of the affiliate site.
A review is usually a more effective promotional tool for affiliates than a full-blown sales page because it gets past your readers natural defences.
You're not a salesperson... you're a friend who is looking out for their interests, recommending particular products or warning them away from bad products.
Reviews tend to follow a particular formula on affiliate sites: You take one (or many) affiliate products in your market and write a bit about the product from a semi- (or pseudo-) critical perspective.
If you're reviewing more than one product, give each product a rating so that your readers can see which one you recommend most highly -- you can use stars, numbers, thumbs up (or down), whatever tickles your fancy.
Once you've imparted your honest opinion to your visitors you then invite them to learn more by clicking through to the merchant site -- through your affiliate link, of course!
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