Lesson UPDATED! Headlines for affiliate sites
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Of course there's a talent to good copywriting, but even professional sales copy writers admit that a lot of the most successful headlines and copy are simply variations on tried and tested formulas that have worked in the past.
In this lesson I'm going to give you some of the best-performing headline formulas we've used (and still use!), and some formulas for bulletpoints that will give you winning promotional copy in a flash -- all you have to do is fill in the gaps! At the end of this lesson I've put together an example email promotion using a couple of these headlines and bulletpoints so you can see how easy it can be.
Before you get started with anything, make sure you've done your research. Your headlines and sales copy can only be good if you actually know your market. A good trick is to hang out in forums and communities related to your topic so that you know what it is your market actually talks about. If you're not sufficiently intimate with your subject...
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