Lesson Introduction to Blogging
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In this lesson you’ll learn what blogging is and why affiliates should use it.
What is a blog?
Blogging is often described as an online diary, but this is a bit of an inadequate definition, as it’s become much more than that. We prefer to describe it simply as an easy interface to publish content on the web.
Blogs can be used to publish news and reviews and to discuss products and ideas. They are easy to update and an excellent way to communicate online with customers and people interested in a particular industry or topic. From the reader’s perspective, a good blog provides useful, free information and helps them to stay informed on the subject of their interest.
The internet contains blogs on almost every issue imaginable – in fact, it is estimated that there are currently over 150 million blogs floating around in cyberspace! Some blogs focus on just one topic, while others talk about a variety of different things. Some blogs are maintained by one person, and...
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