The keys to a highly effective banner advertisement are:

#1: Good Ad Copy, Focus on Relevancy.

If someone is on a page on your website that contains an article about how to stop a dog from chewing, then your advertisement should be promoting something to do with a product that stops a dog from chewing... even if the product you are promoting is a generic dog training product. You should focus the content of your banner on the reason why the visitor is reading YOUR webpage, this will make...

Hi guys,

A few months ago Speed PPC launched. It's a software program that gives you an advantage over your pay per click competition by allow you to dramatically increase the amount of qualified traffic that you get from Pay Per Click marketing.

On April 8, Speed PPC Version 3.0 is launching. But before giving you more information about Speed PPC Version 3.0, I'd like you to have a look at this video demonstration of what Speed PPC 1.0 does, it's VERY impressive, and 3.0 does a whole lot...

Hi Guys,

If it hasn't started for you already, here's some advanced warning: You're about to be bombarded with emails from well-known internet marketers as they all rush to promote PPC Classroom by Anik Singal. You've probably heard of Anik from such IM products as Affiliate Classroom and his range of private label newsletters and private label reviews products. If PPC Classroom ends up being anything like Affiliate Classroom, then you can be assured that it'll be a good product. If its...

Last week you may have heard a lot of noise surrounding the launch of Speed PPC .

For those of you who don’t know, Speed PPC allows you to build incredibly fast, highly targeted pay per click campaigns for Google and MSN (and Yahoo for that matter, as you can easily import your Speed PPC-built Google ads into Yahoo). And also helps you to build a landing page and customize the words on that page to fit the keywords you’ve entered.

There is a lot of merit in Speed PPC. The basic idea is...

If you are an adwords user, then this will really interest you. If you're not, then now it's a valuable opportunity to get yourself up with the play.

What is Google PPA?

Google Pay Per Aquisition (PPA) is a new model that, instead of paying per click, or per impression on content network ads, adwords users only pay if the user completes an action that has been pre-defined (such as purchasing a product, registering for a newsletter, clicking on an affiliate link on the landing page...

As if to prove how quickly things can change in this industry, on Friday I wrote a blog post outlining strategies for Yahoo Search Marketing, which works on a different model to Google Adwords. That very same day (which was actually Thursday in the US) Yahoo announced their new search marketing ranking model, which will be launched on the 5th of February in the U.S and eventually rolled out over their entire network (including Yahoo UK and Yahoo Australia).

In a classic case of shoddy...

 *** NEWS FLASH ***

Over the weekend, Yahoo have announced changes that (interestingly) render much of this blog post obsolete! Watch out for my blog post on this subject tomorrow. In the meantime, the following blogpost gives you some strategies for your Yahoo PPC campaign that will work for the next week. After that, it's all going to change!

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Last week we talked about MSN and the role it has to play in your PPC strategy. This week I'm going to talk about the other big...

A while ago I made a blog entry about pay-per-click, talking about some of the alternatives to Google Adwords . I want to talk a little more about one alternative to Adwords that I think is going to play a much larger role in future. Drumroll please.... MSN search advertising!

Now, if you take a look at search statistics, you can see that MSN doesn't have a HUGE slice of the search pie. Google is by far the leader when it comes to percentage of searches made, accounting for about 49% of all...

I've had a number of people asking me lately if I can recommend any other PPC networks other than Yahoo Search Marketing (Overture) or Google Adwords. Typically these people have found something that works really well, and they want to gain more exposure through other networks. The bad news is that, while there are others (for instance, 7Search, Findwhat, Exactseek), they haven't matured to the point where they're worth the effort. Personally I don't waste my time with things that aren't...