Google's Panda update was unleashed to the Internet two years ago, during the “love month” of February. Originally called the Content Farmer Update, it weeded out content farms and “thin sites” from the search engine results pages. The name was later on changed to “Google Panda”, after Google confirmed it was internally named after the engineer that helped design the algorithm. Wikipedia states it affected 12% of the total search results when it was first rolled out in February. By April...

Hi guys, how's it going?

A question we at Affilorama have been receiving a lot lately is "Is Google now penalizing Exact Match Domains (EMDs)?"

The answer is yes, in fact, I've noticed this myself; one of my favorite "pet project" websites has completely disappeared from the first hundred or so pages on Google for all its search terms. This site had been ranking in the top five for just about any keyword I fancied in my niche. Frustrating huh? 

So if you're hurting from Google's recent...

In 2011 many affiliate marketers were hit hard by the Google Panda update. Just when we thought it was safe, Google unleashed the new-fangled “Penguin” algorithm update, which once again has the potential to alter the affiliate marketing landscape (for better or for worse, depending on whom you are)

The purpose of the Penguin update, it seems, is to reduce the amount of low-quality/spammy websites appearing in Google’s search engine rankings. In particular, Penguin intends to target...

If you're anything like me then you love to keep your finger on the pulse of the affiliate marketing and SEO world. Just like you probably watch the 6pm news broadcast on TV, you should keep up to date with SEO current events. The biggest headline story this week has to be the deindexing of blog networks by Google.

Thousands have been affected by Google either partially or completely removing entire blog networks. When Google removes a website from its index, any outgoing links automatically...

It seems like a ridiculous notion, but there is evidence to suggest that Google might actually start penalizing websites that "over-optimize" for SEO. If this does happen, imagine the headaches that will be caused for us affiliate marketers; too much SEO, not enough SEO, where does it ever end? 

According to Search Engine Land's Barry Schwartz, this new adjustment to the "infamous" Google Bot was announced by Google's Matt Cutts during a panel with senior Search Engine Land staff. Basically,...