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Google's Growing Up - What It Means for SEO

Google's Growing Up - What It Means for SEO

Happy birthday to Google! According to most sources, Google's birthday is generally celebrated on September 27th, and this year marks Google's 15th year. I fondly remember first using Google in 2001, doing my primary school homework on the first computer my family had ever purchased (just thinking about this is making me nostalgic).

I can still remember the fantastic feeling of typing a few words in the Google search box, hitting the search button, and then waiting forever for the 56k...

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How to Protect Your Website against Google Algorithm Updates

How to Protect Your Website against Google Algorithm Updates

Google algorithm updates, such as Panda and Penguin, are dreaded by most affiliate marketers and webmasters. Nothing feels worse than having put countless hours of effort into a website, only to have it struck down by an "algo" change. I have written about Google algorithm updates a number of times on this blog, but in this post I am going to do something a little different. I am going to give a number of pointers on how you can protect your website against future Google algorithm...

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The Google Panda Legacy

The Google Panda Legacy

Google's Panda update was unleashed to the Internet two years ago, during the “love month” of February. Originally called the Content Farmer Update, it weeded out content farms and “thin sites” from the search engine results pages. The name was later on changed to “Google Panda”, after Google confirmed it was internally named after the engineer that helped design the algorithm. Wikipedia states it affected 12% of the total search results when it was first rolled out in February. By April...

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Is Google Now Penalizing Exact Match Domains?

Is Google Now Penalizing Exact Match Domains?

Hi guys, how's it going?

A question we at Affilorama have been receiving a lot lately is "Is Google now penalizing Exact Match Domains (EMDs)?"

The answer is yes, in fact, I've noticed this myself; one of my favorite "pet project" websites has completely disappeared from the first hundred or so pages on Google for all its search terms. This site had been ranking in the top five for just about any keyword I fancied in my niche. Frustrating huh? 

So if you're hurting from Google's recent...

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One Shocking Secret to Beat Google Penguin

One Shocking Secret to Beat Google Penguin

In 2011 many affiliate marketers were hit hard by the Google Panda update. Just when we thought it was safe, Google unleashed the new-fangled “Penguin” algorithm update, which once again has the potential to alter the affiliate marketing landscape (for better or for worse, depending on whom you are)

The purpose of the Penguin update, it seems, is to reduce the amount of low-quality/spammy websites appearing in Google’s search engine rankings. In particular, Penguin intends to target...

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