The overall design of a website has a huge impact on its visitors. For online stores, the website design might spell a big difference between a visit and a sale. In fact, a good shopping experience with a well-designed online store can make an online shopper return for more purchases. So if you own an online store or you are thinking of starting one, put importance in your website design.
Even if you hire a web design company in the Philippines, it is still better if you offer your own inputs on how your website should be designed. Below are some tips to keep you informed of good web design ideas for your online
- Go for a minimalist design. The goal in designing an online store is to showcase the products that you have to offer.You can do this by going for a minimalist design that will allow visitors to focus on your products. Avoid fancy fonts and do not use too many colors. Stick to one or two fonts and use it all throughout your site. Also, choose a color scheme consisting of three to five colors and stick to this color scheme for all of the pages of your website.
- Keep the text short and direct to the point. Although you might be tempted to put long fancy descriptions of your products, keep in mind that the typical Internet shopper has a very short attention span.Chances are a description of two to three paragraphs will not be read in its entirety. To make a better impact on your shoppers, use short descriptions and then present product features and specifications in a bulleted list. Avoid high-falutin' words and use short, simple words instead. Remember to go for readability in all of the content that you will put on your website.
- Put clear photos of your products. Most shoppers rely heavily on the photos of the products they are interested in so make sure that the photos you will include are clear and of good quality. It is better if you have several photos for each product taken at different angles to give your customers a better idea of what the product actually looks like.
- Make sure loading times are short and quick. Do not risk the chance of losing a potential buyer simply because a page or a photo in your website takes too long to load. So make sure that everything can be accessed with very short and quick loading times.