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steve xavior

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How to Decrease Bounce Rate

29th December, 2015 - Posted by steve xavior

Some of the ways to reduce bounce rate are: • Adjust the Bounce Rate of your website • Reduce the bounce rate of the web pages in the Profit Index • Stop targeting keywords/ marketing channels which are sending low value traffic • Create landing pages which satisfy visitor’s query • Create landing pages which...

Read Full Entry | 13 comments

What is an Anchor Text?

29th December, 2015 - Posted by steve xavior

The anchor text is the clickable text that we see within the content of the website and once we click on it we will be directed to another page. The anchor text is also known as the link label or link title. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and...

Read Full Entry | 18 comments

Target the same landing page in different campaigns?

16th November, 2015 - Posted by steve xavior

A landing page, sometimes called a destination page, can be any page that someone lands on after clicking on an online marketing call-to-action. A landing page is a website page that allows you to capture a visitor's information through a lead form. A good landing page will be targeted to a particular stream of traffic. All landing pages are...

Read Full Entry | 5 comments

What is an Anchor Text?

16th November, 2015 - Posted by steve xavior

Anchor text is the clickable text in a hyperlink. The anchor text is also known as the link label or link title. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as...

Read Full Entry | 18 comments

SEO VS Internet Marketing

30th October, 2015 - Posted by steve xavior

Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant keywords which the on-page...

Read Full Entry | 6 comments

What is mobile SEO?

30th October, 2015 - Posted by steve xavior

Mobile Optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device. Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile Optimization takes...

Read Full Entry | 6 comments

What is keywork stuffing?

30th October, 2015 - Posted by steve xavior

Keyword stuffing is the practice of inserting a large number of keywords into Web content and Meta tags in the attempt to artificially increase a page's ranking in search results and drive more traffic to the site. A keyword is a significant term that is relevant to the content in question. The practice is often used to drive traffic to...

Read Full Entry | 17 comments

How to Decrease Bounce Rate

29th December, 2015 - Posted by steve xavior

Some of the ways to reduce bounce rate are: • Adjust the Bounce Rate of your website • Reduce the bounce rate of the web pages in the Profit Index • Stop targeting keywords/ marketing channels which are sending low value traffic • Create landing pages which satisfy visitor’s query • Create landing pages which...

Read Full Entry | 13 comments

What is an Anchor Text?

29th December, 2015 - Posted by steve xavior

The anchor text is the clickable text that we see within the content of the website and once we click on it we will be directed to another page. The anchor text is also known as the link label or link title. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and...

Read Full Entry | 18 comments

Target the same landing page in different campaigns?

16th November, 2015 - Posted by steve xavior

A landing page, sometimes called a destination page, can be any page that someone lands on after clicking on an online marketing call-to-action. A landing page is a website page that allows you to capture a visitor's information through a lead form. A good landing page will be targeted to a particular stream of traffic. All landing pages are...

Read Full Entry | 5 comments

What is an Anchor Text?

16th November, 2015 - Posted by steve xavior

Anchor text is the clickable text in a hyperlink. The anchor text is also known as the link label or link title. The keywords in anchor text are one of the many signals search engines use to determine the topic of a web page. The words contained in the anchor text help determine the ranking that the page will receive by search engines such as...

Read Full Entry | 18 comments

SEO VS Internet Marketing

30th October, 2015 - Posted by steve xavior

Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant keywords which the on-page...

Read Full Entry | 6 comments

What is mobile SEO?

30th October, 2015 - Posted by steve xavior

Mobile Optimization is the process of ensuring that visitors who access your site from mobile devices have an experience optimized for the device. Every year people spend more and more time on their mobile devices and tablets, but many websites still aren't designed to account for different screen sizes and load times. Mobile Optimization takes...

Read Full Entry | 6 comments

What is keywork stuffing?

30th October, 2015 - Posted by steve xavior

Keyword stuffing is the practice of inserting a large number of keywords into Web content and Meta tags in the attempt to artificially increase a page's ranking in search results and drive more traffic to the site. A keyword is a significant term that is relevant to the content in question. The practice is often used to drive traffic to...

Read Full Entry | 17 comments