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Andy Black

Ireland

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Member Since: Sunday, May 9th, 2010

Forum posts: 14

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Andy on the web

Google AdWords specialist.

 

PPC and Expensive Keywords

15th October, 2011 - Posted by Andy Black

Monitor and try and improve your keyword quality scores and campaign impression shares. Make sure you report and analyse by Google Search, Search Partners, and Display Network. Use exact and modified broad match, and don't bother with phrase and broad. Make sure you change Advanced Location targeting to exclude "search...

Read Full Entry | 9 comments

Killing Curiosity- Adwords question

7th September, 2010 - Posted by Andy Black

Hi heavysm, +1 on the congrats on your first CB sale. You could certainly take a leaf out of Bmusic's book and learn with other people's money... I learned Adwords by offering my services for free to small local businesses. They paid the adwords bill and I setup, managed, and optimised the campaigns. That was nearly two years ago and I...

Read Full Entry | 3 comments

advertising on google adwords

6th September, 2010 - Posted by Andy Black

Hi ernestwest, I agree with RWC that PPC can be expensive, but it need not be so, and expensive doesn't mean your not getting a return on your investment. There's lots of tutorials to show you how to create accounts, campaigns, adgroups, and ads. Bits they might not tell you that I'd recommend to keep you out of trouble while you learn...

Read Full Entry | 3 comments

Large reach, local campaign

5th September, 2010 - Posted by Andy Black

ddenby, Definitely the way to go is to bid on keywords with the geographic location in it, and to also (sensibly) keyword stuff your ads. I actually use the one keyword per adgroup structure, so a couple of adgroups I'd create would be: Agroup 1 Keyword: [new homes atlanta] Ad Creative: New Homes Atlanta, GA Find Water Front Homes For...

Read Full Entry | 4 comments

Optimizing a PPC Campaign

27th July, 2010 - Posted by Andy Black

Hey Ken. How did you get on with that new structure?

Read Full Entry | 5 comments

Avoiding Google Slap

27th July, 2010 - Posted by Andy Black

Hi volkan, I think the 6000 QS = 10 doesn't mean much. Only a fraction of the keywords in the account get any impressions. I guess it shows that Google likes the account history though. I wrote my own program to auto generate lots of different keyword permutations and Ads... like SpeedPPC, but without the nice GUI front-end. The duplicate...

Read Full Entry | 5 comments

Implementing PPC with Blogging Bootcamp Strategy

26th July, 2010 - Posted by Andy Black

Hi, I use Paid Search to get campaigns running very quickly. You don't need to be getting lots of clicks and spending lots of money to be gathering valuable information. The smart marketeers are using Adwords to gather market intelligence and to construct their sales funnel... as well as getting traffic. Don't forget, you only pay for...

Read Full Entry | 3 comments

Earthquake in Christchurch, New Zealand

5th September, 2010

I hope no-one was hurt in Christchurch. All the best with rebuilding your homes and businesses.

PPC and Expensive Keywords

15th October, 2011 - Posted by Andy Black

Monitor and try and improve your keyword quality scores and campaign impression shares. Make sure you report and analyse by Google Search, Search Partners, and Display Network. Use exact and modified broad match, and don't bother with phrase and broad. Make sure you change Advanced Location targeting to exclude "search...

Read Full Entry | 9 comments

Killing Curiosity- Adwords question

7th September, 2010 - Posted by Andy Black

Hi heavysm, +1 on the congrats on your first CB sale. You could certainly take a leaf out of Bmusic's book and learn with other people's money... I learned Adwords by offering my services for free to small local businesses. They paid the adwords bill and I setup, managed, and optimised the campaigns. That was nearly two years ago and I...

Read Full Entry | 3 comments

advertising on google adwords

6th September, 2010 - Posted by Andy Black

Hi ernestwest, I agree with RWC that PPC can be expensive, but it need not be so, and expensive doesn't mean your not getting a return on your investment. There's lots of tutorials to show you how to create accounts, campaigns, adgroups, and ads. Bits they might not tell you that I'd recommend to keep you out of trouble while you learn...

Read Full Entry | 3 comments

Large reach, local campaign

5th September, 2010 - Posted by Andy Black

ddenby, Definitely the way to go is to bid on keywords with the geographic location in it, and to also (sensibly) keyword stuff your ads. I actually use the one keyword per adgroup structure, so a couple of adgroups I'd create would be: Agroup 1 Keyword: [new homes atlanta] Ad Creative: New Homes Atlanta, GA Find Water Front Homes For...

Read Full Entry | 4 comments

Optimizing a PPC Campaign

27th July, 2010 - Posted by Andy Black

Hey Ken. How did you get on with that new structure?

Read Full Entry | 5 comments

Avoiding Google Slap

27th July, 2010 - Posted by Andy Black

Hi volkan, I think the 6000 QS = 10 doesn't mean much. Only a fraction of the keywords in the account get any impressions. I guess it shows that Google likes the account history though. I wrote my own program to auto generate lots of different keyword permutations and Ads... like SpeedPPC, but without the nice GUI front-end. The duplicate...

Read Full Entry | 5 comments

Implementing PPC with Blogging Bootcamp Strategy

26th July, 2010 - Posted by Andy Black

Hi, I use Paid Search to get campaigns running very quickly. You don't need to be getting lots of clicks and spending lots of money to be gathering valuable information. The smart marketeers are using Adwords to gather market intelligence and to construct their sales funnel... as well as getting traffic. Don't forget, you only pay for...

Read Full Entry | 3 comments

Earthquake in Christchurch, New Zealand

5th September, 2010

I hope no-one was hurt in Christchurch. All the best with rebuilding your homes and businesses.