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Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

How Do You Do PPC?

Posts: 2
Joined: 25 Apr 20

How Do You Do PPC?

Could you SEO your PPC campaign? And does traffic increase?
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Site Admin
Posts: 3351
Joined: 16 Apr 12
PPC or "pay per click" is different than SEO. Both are marketing strategies and the difference is with PPC, your search engine rank/ online placement is paid, while SEO, you optimize your website to rank on search engines.

To have an effective/working PPC campaign, you need to know how to do keyword research and how to bid on those keywords. You may find these resources useful:


https://support.google.com/google-ads/a ... 9883?hl=en
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