26 Feb 19 10:18 am
I don`t think that the popularity of those methods depends on the year and its trends. The matter is what results do you want to achieve.
SEO doesn't show fast results, sometimes it takes up to 6 months to see the effectiveness. PPC, on the contrary, acts instantly but requires more budget than SEO does as it's cost depends on the niche and geo.
The ideal option is when you combine them both: start SEO optimization at the same time with PPC. So, PPC will attract traffic until it starts to arrive organically (thanks to the SEO). Then you can turn PPC off. Or, if your budget allows, you can keep them both.