07 Mar 19 5:59 am
Creating marketing strategy is very important in setting up a successful business, in order to do that one need to follow some vital steps initially to make the strategy a success. Here are some of the initial steps that one must follow -
1) Setting up marketing goals: Setting up a goal to achieve through marketing in the coming 18 to 24 months, during this span of time you need to chalk out the entire marketing policy and pin-pointing the target audience to approach.
2) Conduct a market audit: It is the process to evaluate the marketing strategies you have adopted in past 3 years, one has to take a through approach thing this phase.
3) Conduct market research: In this stage you need to draw up a practical scenario of you past marketing approaches, it helps to predict the prospect for future growth.
One has to follow these initial steps religiously to get a successful marketing strategy.