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What should be the first step in planning a marketing?

ipscloudusa
Posts: 9
Joined: 19 Nov 18
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What should be the first step in planning a marketing?

First, you should research in what way business serves to its customers and conduct a thorough requirement analysis. Make sure to know what its target audience is like and plan marketing strategy accordingly.
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ahadusman51
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Joined: 06 Dec 18
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One of the most important steps, and the place where I like to start, is to find out exactly what your niche is. Finding your niche allows you to understand who your target audience is and plan accordingly. A good way to understand your niche and target market is to find out more about your competitors.
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spoorti1509
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Always Research like What is the current problem. Not ‘what is the perceived problem’, but really in-depth analysis of why the situation is, the way it is and why that needs to change.

Next comes ambition. What do a new situation look like?

This precedes knowing the customer, marketplace, resources, tactics or any selection of methodology.
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sarahwayne
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Joined: 05 Nov 18
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I think "word of mouth" is also a powerful marketing strategy. It's not expensive but effective. You can read this article to learn more: https://blog.autoketing.com/3-reasons-w ... ategy.html
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forex-tester
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Joined: 17 May 18
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For sure, it is important to find out exactly what is interesting for your audience. Sometimes it is useful to look through the content placed by th opiniop leaders and on the most popular and visited resources, dedicated to that spere.

So, the first step is to get basic understanding of the spere, the subject matter.
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jessi123
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Joined: 22 Nov 18
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It depends of the situation. Good analyses of current situation in terms of strenghts, weaknesses, competitors is always a good start. Ask yourself some fundamental questions about your startup project like : “What i want to achive? What is my tarket group of people/companies? What is the current situation on the market? What im doing different than others? Where im better at? etc” . By doing this you can have some basic informations about your startup and the enviorment you are in. From this you can build your marketing strategy. Marketing strategy depents of the budget you have. Usually startups are lead by the “guerrilla marketing”, which is everything oposite of traditional marketing, and much more cheaper. You should read some articles about guerrilla on the internet or check some good books about it if you are not familiar with it.
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jvc72
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Joined: 29 Dec 18
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Define your target group as good as possible. This will save you a lot of money in the end. Then you find where the target group best can be found and start looking at the different marketing channels available. After that it will be a matter of analyzing what will yield the most for your money and create the content in such way that you get profitable conversion rate.
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