12 Dec 18 4:56 am
LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Contrary to popular belief, they are NOT just synonym or keywords that are similar in meaning. LSI keywords are also keywords that are contextually related to your primary keyword.
Dynamic keyword insertion (DKI) is a feature offered in Google Ads (formerly Google AdWords) and other ad networks which allow you to customize an ad to a searcher's search query. ... A more in-depth definition of dynamic keyword insertion. Why dynamic keyword insertion matters to you and your pay-per-click campaigns.