Want to work your way up in SERPs? Get and share ideas on link building, on/off page optimizing, social SEO and more.

SEO Guide for 2018

join1
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SEO Guide for 2018

SEO and their important elements

What is SEO?
SEO stands for Search Engine Optimisation. It is all about making the best use of website elements to improve the efficiency of getting rank on search engines like Google, Yahoo, and Bing. The function of SEO is to drive more unpaid and useful traffic to a site then which converts into sales. SEO embraces creative and technical both the elements required to drive traffic, improve rankings and increase awareness in search engines.

Website elements consist of:
[*]A good structure
Good content (catchy and informative)
Keyword research and optimization
Links to the website(backlinks)

SEO mainly depends on creating good content and natural link building. Now, the design of a website is very important for getting good results in SERP. Rich content and good site structure are very helpful for accomplishing SEO goals.

Let’s get to know about some Basic elements of SEO:
On-page SEO
Off-page SEO
On-page SEO is also called Onsite SEO. It includes providing useful content, good keyword selection, and many more similar things. It helps to rank high in SERP by putting keywords on correct places, giving an appropriate title to every page, catchy Meta title, and Meta descriptions. On-page defines the content and HTML source code both. Following are some important On-Page SEO elements-
[*]Keyword Research and optimization
MetaTag Title
Meta Description
Meta Keywords Tag
Image optimization
H1 Tags
URL optimization

Off-Page SEO is another important part of Digital marketing. It's also called as Offsite SEO. All the techniques that are implemented other than the website for better efficiency, gaining leads, traffics and to raise the ranking of the website with search engines are called Off-page SEO. It involves improving search engine and user perception of a website awareness, relevance, trustworthiness, and authority. This is accomplished by linking or promoting your website (for the quality of your content) on other reputable places on the Internet (pages, sites, people, etc.).

Let us overview some techniques used for Off-page SEO
Search Engine Submissions
Link Building
Back-links can be created with the use of following:
Blogging
Forum posts
Press Release
Directory submissions
Question and Answer forums
Email marketing
Social media engagement
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murraytyates
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Effective threat. It will help us. Keep it next time.
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rhcalvin
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There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization
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murraytyates
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rhcalvin wrote:There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization


I have one question, If my keyword is local, Then what work is effective to increase for my website rank?
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Bring your family to dentist Hammond.
 
rhcalvin
Posts: 24
Joined: 20 Oct 16
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murraytyates wrote:
rhcalvin wrote:There are basically two types of SEO techniques - on page and off page.

On page seo refers to the process that is followed on the website itself. Some of the tasks involved are:

Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization

Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:

Guest posting
Article submission
Press release submission
Social bookmarks
Classified ads
Infographics submission
Social media optimization


I have one question, If my keyword is local, Then what work is effective to increase for my website rank?


If you are promoting your local business then you need to practice local SEO techniques to rank your local business website and generate sales locally.
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zoyabhatt
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SEO Activities involves two types of activities one on page optimization & other is off page optimization.
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