09 Jul 18 6:38 pm
Experiential Marketing - Using Augmented Reality
As a business that works with emerging technologies for event marketing (that is, mobile AR, headset AR, and projected AR) , we are constantly looking for ways to show other businesses and agencies that working with these tools will provide genuine value and create shareable experiences that will generate word-of-mouth. Our main problem is that most of the time it is difficult for us to gather data on the ROI or direct impact that these tech installations create as you can always measure how, (for example, to use our most recent project) a mobile truck with an interactive show for Adidas where you walk in and can try on new cleats is able to generate direct ROI for the company. Also, when working with agencies as middlemen much of the time for our projects it's hard to gather data from them, so I'd like to know if you have any creative ideas for how to (besides direct) ROI that we can display the value of our services and how to gather data directly from our end-clients when there are middlemen agencies we have to work with.