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Which is better: PPC or a membership site

protasio
Posts: 2
Joined: 06 Feb 18
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Which is better: PPC or a membership site

Hi,
Greetings. I am a starter, so I will always need some guidance. I intend to setup an Educational Blog with helpful Educational Content to be developed by myself. This content will be intended to help College and University Students in their assignments, and basically to gain knowledge in specific academic areas.

I intend to post numerous Educational Articles. I will make them available to the readership, then after three paragraphs I lock them, so that to continue reading beyond that point, the readership should pay something, could even be $1. My concern is that people are generally used to reading all kinds of materials on the internet for free.

From your vast experience, will this work? Or perhaps I should take the membership route, where people pay for membership and then have access to all my Educational Content. This is a snag for me. As a newbie, I am aware that the first and most important thing is to develop interesting original content, then the rest may follow.
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Kind Regards
 
andriusk
Posts: 1
Joined: 14 Feb 18
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I believe that your way might be suitable as well.
However, I would go with free content at start and when I see reasonable base of readers, I would start introducing premium content for paid members at low price and then increasing it with time of user base grows.
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protasio
Posts: 2
Joined: 06 Feb 18
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[quote="andriusk"]I believe that your way might be suitable as well.
However, I would go with free content at start and when I see reasonable base of readers, I would start introducing premium content for paid members at low price and then increasing it with time of user base grows.[/Point noted. Looks like a waiting game]
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Kind Regards
 
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maryt
Posts: 2896
Joined: 16 Apr 12
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If you are offering paid content, you should also provide a lot of bonuses that your readers will surely use. This will give you an edge, giving your readers a lot of reasons why they should purchase from you.
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maryt
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randiv wrote:I want to know paid version content is potential or not, please share your view ?


It depends on a lot of factors like if the cost of the product is very competitive than most competitors, if the product offers a lot of bonuses that members can use, and if the product is good enough to avoid refunds.
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kkryptonic
Posts: 50
Joined: 15 Jan 16
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The first question prospective members are going to ask is"What do I get in return."You have to give them a reason for wanting to subscribe to your membership site.
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joelhuang22
Posts: 85
Joined: 08 Nov 17
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Assuming a new site. SEO is the cheapest way long-term way online to capture customers. PPC enhances that process and certainly when starting is important on many fronts. You can test customers UX - and drive traffic quickly to the site. SEO takes time, and effort and long-term are cheaper and more effective.

I would run strategies for both, and make sure you work hard on both. Hope that assists.
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cloudlgs12
Posts: 3
Joined: 11 Jul 17
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PPC is best where you can decide your own budget and marketing strategies.
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arihantwebtech
Posts: 11
Joined: 31 May 18
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Till yet I never think about taking membership from any sites. But using PPC we can get good Idea of our business between market. I don't what advantages we can get from membership on any site. But it would be also very expensive.
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