Struggling with Adwords or Yahoo Advertising? Find and discuss ways to improve your CPC, ROI or conversion rate. Get advice and share ideas on ad copy.

Search engine ppc vs social media ppc

jesicajohansson
Posts: 34
Joined: 04 Oct 17
Trust:

Search engine ppc vs social media ppc

Which ppc is effective for a small business in between Search engine ppc vs Social Media ppc ads ??
  • 1
Site Admin
maryt
Posts: 3183
Joined: 16 Apr 12
Trust:
That will really depend on a lot of factors, like the kind of niche you are promoting for example. Not all niches will respond the same for paid ads. The only way you will know which is better is to try both platforms and see how well the conversion goes from there.
  • 1
Not sure which Affilorama tool you need? Take the quiz! https://www.affilorama.com/redirect/quiz

Web: https://www.affilorama.com
Twitter: https://twitter.com/affilorama
Facebook: https://www.facebook.com/affilorama

***
"Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment." ~Sidhhartha Guatama
 
elianawilliam9
Posts: 78
Joined: 15 Jul 17
Trust:
It totally depends on your business strength. That means if your business is socially strong or trustable then social media PPC otherwise search engine PPC is effective.
  • 1
kkryptonic
Posts: 58
Joined: 15 Jan 16
Trust:
I think both platforms have their merit. You just have to both of them and pick the one you are comfortable with. Although social media is making a strong showing lately. I suggest you try both platforms for yourself and decide which one is best for you.
  • 1
https://record.partners.easymarkets.com/_4kWkAk0OyP9I1IF9JUa0H2Nd7ZgqdRLk/1/
Get A Forex Trading Account Plus Free Forex Trading eBook

 
kallayprasanth05
Posts: 317
Joined: 05 Jan 13
Trust:
Search engine PPC delivers results but it is quite expensive. On the other hand social PPC ads are not far-reaching like search engine PPC ads. Targeted audience gets conditioned in social PPC method of advertising.
  • 1
vortexads
Posts: 3
Joined: 19 Mar 18
Trust:
It depends on the goals you've set: e.g. if you have a local business that you want people to reach when they are nearby, then paid search advertisement is preferable.
  • 2
organictextiles
Posts: 30
Joined: 07 Feb 18
Trust:
Hi

I think both platforms have their merit. You just have to both of them and pick the one you are comfortable with. Although social media is making a strong showing lately. I suggest you try both platforms for yourself and decide which one is best for you.
  • 1
bizmaxsoftware
Posts: 2
Joined: 14 Feb 18
Trust:
Hi,

I think both are useful. Highly copetitive keywords are adding on PPC is better.
  • 1
Restaurant Software India
www.bizmaxsoftware.com
 
yuva
Posts: 40
Joined: 21 Nov 18
Trust:
Social Media PPC is best for small business and you don't need to spend much money like Search engine PPC.
  • 1
Digital Marketing Company in Chennai
https://www.piqued.in/
 
andy123
Posts: 105
Joined: 20 Dec 18
Trust:
For small business social media PPC is the best since if look for conversion ratio factors.
  • 1
davidhwilliams341
Posts: 66
Joined: 08 Feb 19
Trust:
Pay Per Click marketing is a model of advertising that allows marketers to pay only when their ad is clicked by an online user.

Social media refers to the means of interactions among people in which they create, share, and or exchange information and ideas in virtual communities and networks.
  • 0
subscribeam
Posts: 29
Joined: 13 Apr 19
Trust:
It is based upon the goals you have put: e.g. if you've got a local company that you would like people to achieve when they're nearby, subsequently paid search advertising is preferable.
  • 0
ellastien
Posts: 27
Joined: 15 Apr 19
Trust:
jesicajohansson wrote:Which ppc is effective for a small business in between Search engine ppc vs Social Media ppc ads ??

Obviously search engine ppc is more effective.
  • 0
joycenye
Posts: 29
Joined: 25 Mar 19
Trust:
The increasing popularity of social media networks and search engines have spawned plenty of new opportunities for advertisers. They have their own and specific impact on small business and brings traffic for your site.
  • 0
llum44
Posts: 52
Joined: 19 Jan 19
Trust:
Social engine PPC is way more better to obtain some leads on your webpage and then promote further, however search engine ppc is more suitable for direct sales. It's really something and could work for some strategies you may see here in the forum.
  • 0
andy123
Posts: 105
Joined: 20 Dec 18
Trust:
Social media PPC is the best for small business since with limited budget you can reach to your target audience as compare to adwords PPC.
  • 0
subscribeam
Posts: 29
Joined: 13 Apr 19
Trust:
It depends upon your small business strength. That means if your company is trustable or robust then websites PPC differently search engine PPC is successful.
  • 0
realvapestore
Posts: 16
Joined: 13 Apr 19
Trust:
Social Media PPC is ideal for small company and you do not have to spend cash.
  • 0