16 Apr 12
12 Feb 15 11:00 pm
Marketing tools refer to the tools and strategies used by people to promote their products and services. Yes a lead page or a sales page is considered a marketing tool.
Investing in your marketing campaign can help you reach your target goals faster compared to the free tools available. However this will still depend on how you use your investment. There are definitely a lot of marketing tools out there. If you have the budget to get several paid tools or paid strategies for your marketing campaign, it is essential to research first about the necessary tools for your products and/or services.
Like for example, if you plan to get a sales page for your website, a sales page is effective only when you've created a good sales page- meaning if you are able to come up with a high converting sales page.
What works for me are mostly SEO tools. I often used- Screaming Frog, Traffic Travis, Ahrefs and Moz.