27 Jul 13 4:02 am
Do I Have to Use the target Keywords in the Categories?
How important is it for seo to include the full title of the article and therefore the keyword for the article in the categories menu?
The reason I ask is that my articles are very informative and useful articles for the end reader as I am trying to build a website that people will find useful information on, organized in a reader friendly fashion, BUT I have been forced to work my selected keywords into the article titles and the really don't need to be there.
Take the wholesale sourcing niche, an example would be If I wrote an article on sourcing "finding suppliers who will dropship" the article would include a keyword such as "dropship iphone", so the article title would be "finding suppliers who will dropship iphone 5's". Im forced to do this type of thing with most of my articles, but in my opinion it would look cleaner and more professional if the title of this article in the menu was "finding dropshippers" or something similar.
My logic here is that yes, not using the keyword is bad for internal linking structure but if not using it means that users will enjoy my site more, stay on it longer reducing bounce rate and come back to it for more information
the positive seo implications out way the negative.
After all I keep being told to build a site with the reader in mind.
Any thoughts appreciated :)