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What are your thoughts on CB "Gravity" stat?

PremiumMember
rshaw6523
Posts: 1
Joined: 10 Jul 06
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What are your thoughts on CB "Gravity" stat?

Great site & fantastic training Mark!!

I've been looking the CB site, and they have a ranking for "Gravity", which is a measure of the number of distinct affiliates making sales. right?

For a newbie, how do you interpret this number?

Is a low gravity plus a high referral percent an opportunity (meaning low competition), or a warning sign ( meaning lousy conversions)?

Thanks

Bob
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PremiumMember
suzie
Posts: 8
Joined: 16 Jun 06
Trust:
Hi
Hope this helps- from CB

Gravity: Number of distinct affiliates who earned a commission by referring a paying customer to the publisher's products. This is a weighted sum and not an actual total. For each affiliate paid in the last 8 weeks we add an amount between 0.1 and 1.0 to the total. The more recent the last referral, the higher the value added.

so my understanding is the higher the more people selling/buying ?


Suzie
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PremiumMember
sean06
Posts: 1377
Joined: 16 Jun 06
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I don't know how much I'd read into gravity. A high gravity means it's selling well and there is obviously a market for it. But maybe a new product has just been launched and no one has started selling it. Does 0 gravity mean it's worthless? Maybe, maybe not. You can't tell just from the gravity.

I personally think you're better off finding a niche and then finding products within that niche.

I'd be interested to hear Marks take on this though.
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