30 Nov 08
12 Mar 10 6:46 am
Request for insight from gurus for some hard statistics
Here's a request for insight from the experienced marketers who use some form of paid advertising, whether it's PPC, media buys, etc. Hopefully, this can generate a great deal of insight and possibly become a stickied post.
1. What type of return (ROI %) do you normally get on a PPC spend? (Ex: you spend $100 and gross $130 for a 30% ROI)
1b. Is there some minimum threshold of actual dollars before those ROIs kick in?
2. What type of return (ROI %) do you normally get on a CPM spend?
2b. Is there some minimum threshold of actual dollars before those ROIs kick in?
3. What type of return (ROI %) do you normally get on a media buy?
3b. Is there some minimum threshold of actual dollars before those ROIs kick in?
4. What other factors play a role in these #s? For example:
4a. Does the size of the ad network matter? For example, Google vs Ask ads.
4b. Obviously, competition within the industry you're advertising (ex: mortgages, dating, money-making, etc.) plays a major factor, but the question is really: what metrics can you use to get an idea of your expected ROI?
4c. Anything else?
5. What about other forms of advertising that you've had success with?
6. Are there ad networks that people in general (and/or perhaps newbies) should avoid?
A lot of times (IMO), there's a lot of hand-waving when it comes to affiliate and offer marketing regarding the expectations of numbers. It would be nice to hear from some successful folks what their #s are like, and percentages are perfectly acceptable if you'd rather not divulge your actual earnings.