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ppc question, any help please?

sezfoster
Posts: 5
Joined: 06 Nov 08
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ppc question, any help please?

Hi Ive heard a tactic about using competitors urls in ppc to get traffic ie. burnthefat.com and misspells of it but i am not sure how you go about keeping the quality score with this tactic ,any ideas?
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PremiumMember
whistlerh
Posts: 44
Joined: 22 Mar 09
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Sez,

Its a viable technique that many of us use. However there is some trade offs, you will have to pay big money if you landing page or site is not optimized for the keyword. Make a landing page for those types of keywords and see if that helps your score, and be sure to get a high CTR asap to really help your QS.

Whistler
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sezfoster
Posts: 5
Joined: 06 Nov 08
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Ok thanks for that
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