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Landing Page Or a Mini Site?

clifftan
Posts: 25
Joined: 16 Jun 06
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Landing Page Or a Mini Site?

Hi Mark,

I've spend the morning going over the video and now on Lesson 7. There are alot of great stuffs! In one of the video tutorial, you discourages using the merchant URL on the ad unit, as google will only display one ad unit if it finds 2 ads unit using the same URL, so registering a unique domain becomes essential, right?

1.Is it a good practice to setup a blank landing page, and auto redirect the visitors who click on my ad unit to the merchants site?

2. If a proper landing page is required, how do we know if we should setup a landing page, or a mini-site with a few pages?

3. Since some of the merchant sites are optimised for good conversion, do we take the chance of decreasing our conversion rate by referring them to our not so optimise landing page?

4. how do we learn more of writing, setting up a landing page or creating a good mini-site if this is going to be part of a successful affiliate campaign?

5. Do you advise launching the first google adword campaign now for new starter without first having a landing page or mini site?

Sorry, I might be jumping the gun as it maybe cover in later tutorial.

Hey, thanks and any advice will be appreciated.

rgds,
Clifford :lol:
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Site Admin
markling
Posts: 2488
Joined: 13 Jun 06
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Hi Cliff,

1.Is it a good practice to setup a blank landing page, and auto redirect the visitors who click on my ad unit to the merchants site?

This is better than not having one, it also means you can have a higher clickthru rate by having a unique domain that plays on the keywords the user was searching for. For example, if the user was looking for "how to get my baby to sleep", then you may wish to register the domain "GetYourBabyToSleep.com" or something and use that for your redirect.

I recommend at the bare minimum (and this usually results in good profits in of itself) that you create a page that is either a review site (best), that reviews a few products that you are affiliated to. Or set up a site that is very short that has a headline and a brief description of the problem eg "Who Else is Looking for a Solution to their Childs Sleeping Problems... I was too until I discoverd xyz.com." and then have a link available that says "take me to xyz.com right now" or something.

2. If a proper landing page is required, how do we know if we should setup a landing page, or a mini-site with a few pages?

for adwords, always start out with just a page, if it doesn't at least break even with one page, then it will be difficult to make it make lots of money even with a well optimized page. If you are breaking even, then you are probably on the right track and can probably optimize things to double your money.

3. Since some of the merchant sites are optimised for good conversion, do we take the chance of decreasing our conversion rate by referring them to our not so optimise landing page?

If it is a review site, or a reasonably well worded landing page then it won't decrease conversions. Especially if you put an audio play button on your review site or something to lend it some credibility.

4. how do we learn more of writing, setting up a landing page or creating a good mini-site if this is going to be part of a successful affiliate campaign?

This is in the course. If you need more info after going through the lessons, I will record more video lessons, in order to ensure you understand everything fully.

5. Do you advise launching the first google adword campaign now for new starter without first having a landing page or mini site?

no, at least have a 1 page site set up, that's not too much chop really, and it makes the world of difference.

I hope this helps,

Good luck!!

Mark
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clifftan
Posts: 25
Joined: 16 Jun 06
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Hi Mark, thanks for the speedy reply. It's becoming clearer to me now.

cheers,
Clifford :D
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