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How can I Improve the Ads position in Google adwords.?

markandeysingh
Posts: 18
Joined: 08 Dec 10
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How can I Improve the Ads position in Google adwords.?

Hello People.

In my previous company i started doing PPC but not in detail, I only did keyword research,ads setup and making payment. Rest was managed by my boss but when i left that company around 6 month ago now here i have been asked to do it on fully basis. I am doing good but i have few question which want to clear that will help me increasing my PPC managment.

I asked so many people but they don't have time to teach me then i have decided to educate myself online.

My second question is:-
How can i improve the ads position in Google Adwords.?

I want to clear one thing before asking this question that which position is good in PPC and how Google define ads positions. I read somewhere that when the quality scores would be good then Position would be good. Is it right?.

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Site Admin
michellerana
Posts: 2372
Joined: 05 May 09
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The position of an ad is based on its ad rank, which is determined by your bid for that keyword multiplied by the keyword's Quality Score. Having keywords ad text that are relevant with a high CTR, and a high CPC bid will put your ad in a higher position.

You'd find more information on how are ads ranked on this page.
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Michelle
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This topic was started on Dec 09, 2010 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.

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