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Conversion Rate?

allenhoward
Posts: 4
Joined: 05 Aug 10
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Conversion Rate?

What is good conversion rate?
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robinjackman
Posts: 90
Joined: 18 Aug 10
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if you want good conversion rate than your website require quality visitor.
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aaronco
Posts: 4
Joined: 07 Sep 10
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Allen,

It is actually quite normal for a website to convert under 1%. If you want a higher converting website than that, it usually takes alot of testing and optimization efforts, elbow grease if you will. The more work the customer has to do the less chance they will convert. The key is finding the fine line of what they want and need to know through the least amount of pages possible in the checkout process. For instance, if the checkout process has 7 different pages until your order is confirmed vs 5 pages until your order is confirmed usually the 5 page process will have a higher converting rate. This is just one factor, of course other variables such as the quality of your page comes into play, etc. Depending on what your selling a conversion rate of 1-3% could work out really nice as long as your making profit. Hoped this helped!

-Aaron
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This topic was started on Aug 05, 2010 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.