07 Sep 10
08 Sep 10 3:38 am
It is actually quite normal for a website to convert under 1%. If you want a higher converting website than that, it usually takes alot of testing and optimization efforts, elbow grease if you will. The more work the customer has to do the less chance they will convert. The key is finding the fine line of what they want and need to know through the least amount of pages possible in the checkout process. For instance, if the checkout process has 7 different pages until your order is confirmed vs 5 pages until your order is confirmed usually the 5 page process will have a higher converting rate. This is just one factor, of course other variables such as the quality of your page comes into play, etc. Depending on what your selling a conversion rate of 1-3% could work out really nice as long as your making profit. Hoped this helped!
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