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Advice on Adwords Results

natbetts
Posts: 8
Joined: 19 Oct 09
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Advice on Adwords Results

Hi there,

This is what is happening with one of my keywords -

CLICKS IMPS CTR CPC AV POS QUAL SCORE
2 181 1.10% A$0.85 6.4 4/10

It also says that I am below the first page bid. I am a bit confused because my average position is 6.4 which I thought is not too bad? What can I do here?

The campaign has been going for about 4 days.

Thanks,

Nat.
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Site Admin
markling
Posts: 2488
Joined: 13 Jun 06
Trust:
Hi Nat

So your quality score is 6.4? You will probably want to aim for about 8 or higher to keep your CPC down and a good ad position, particularly if it's a competitive market.

There are lots of things you can do to improve your quality score - review this free lesson on improving your QS as it covers the main things Google is looking for.

Also consider using the Site Optimizer tool that Google offers.

Hope that helps.

Mark
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This topic was started on Nov 12, 2009 and has been closed due to inactivity. If you want to discuss this topic further, please create a new forum topic.

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