17 Sep 09
23 Jan 10 9:03 pm
Targeting High Volume Keywords
I've been doing a lot of keyword research and come across words that have a faily high volume of searches on phrase and exact match. Competition on Traffic Travis shows as relatively easy and a manual review shows low backlinks and poor SEO. PPC ads on google show a good level of competition as well (BTW: how many ads on PPC is bad?), with estimated CPC over 1.50. A quick look at phrase match search shows less than 30K "competing" websites.
Does that usually add up to a good keyword or is sticking with lower volume searches better because the indication is that this niche doesn't pay out (hence the low competing pages).
If that's unclear (sure it is) let me know and I'll try to explain better.