19 Jun 09
05 Feb 13 6:03 pm
there are a lot of factors. Your headlines and descriptions are the sales copy to get the click. usually thats the first thing I look at. How engaging is your headline? how do you write your page descriptions? are they engaging? do you have a call to action asking people to click the link and read the article? do they pomise to fulfill an emotional need?
It all comes down to testing and seeing if there is a change in your results..
also, with more and more adwords ads going above the search results, less and less traffic hits the search results pages.
another thing to consider is are you looking at exact search or broad match?
I generally look to get about 15-20% of the traffic that searches for any particular term to actually click and come to my website once I have it tweaked to maximum performance.
So if a term has 1000 monthly searches, I can probably expect to get about150- 200 clicks to my site from that term.
Also, realize the numbers is based totally on past history. I believe they use an average of 3 months.
some terms will remain consistent, but some terms fluctuate over time. Just because 5000 people searched last month doesn't mean 5000 people will search this month.
Your Focus Determines Your Reality